The Many Different Faces of SEO Services
Contrary to popular belief, there is more than one way to get your product or service search engine optimized. Using SEO services to promote small businesses has become popular over the years – mainly thanks to the ever-growing usefulness and practicality of using the internet.
However, it is important for these same businesses to learn the difference between the major philosophies concerning SEO services.
The good, the bad, and the ugly: What SEO services to use and which ones to avoid
Basically, there are three major schools of thought or types of SEO services: the wholesome white hat, the unscrupulous black hat, and the very vague grey hat technique. While these three SEO techniques certainly have their own pros and cons, it is generally accepted that only the white hat technique can give you high quality SEO that can lead to steady and lasting search engine ranking growth.
Compared to white hat, black hat and grey hat techniques exploit the weaknesses of search engines and are more likely to be marked as spam or be completely blocked by search engines. This, of course, is counterproductive especially if you are a small business firm looking to grow through the use of SEO services.
Common SEO services most businesses avail
Since not every business owner is internet savvy, most turn to third party SEO companies to boost their brand’s internet visibility. These SEO companies are given limited freedom to choose which techniques they’ll use to promote their client’s brand.
Aside from keyword research, businesses are given the option to use either on-page optimization (making the brand’s website search ranking higher), off-page optimization (getting an authority website to link build with yours), or both. Either way, your business is sure to boom.
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