When You Need to Clean Up Your Name
Sometimes, no matter how good your product or service is, there will always be that someone whom you just cannot satisfy. While they may only be less than a handful, their online feedback, especially in this day and age, can be disastrous for your company. When this happens, you need to have a good online reputation management system in place.
The Basics of Online Reputation Management
Most online reputation management strategies come as part of SEO services provided by Internet Marketing companies. They are generally guided by one principle – to create inbound links that would increase the ranking of your site and push down the ranks the link leading to the negative material. In order for this to happen, you need to keep in mind a few things.
Create Content
In order to build quality links pointing to your site, you would need to make sure that you blog and submit articles to high ranking article directories. Of course, your content must be unique and use the right set of keywords.
Create the Right PR
Depending on what the negative issue is about, you might need to apologize publicly. Now, you need to do this sparingly and only if necessary as it could also backfire, especially if you only apologize without necessarily dealing with the cause of the negative issue. Dealing with the issues in a witty manner can also help you gain more followers than before. This, however, would only work if you are the lesser guilty party.
It is also a good thing to keep in mind that, with proper PR comes the control of communication. You need to make sure that you only reply if necessary, and your reply should be one that is not confrontational.
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